Privacy Policy

Last Updated: July 25, 2026

Introduction

Swoof ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our iOS application.

By using the App, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide

• Sorting Decisions: Which photos you keep, trash, or add to albums — stored locally and synchronized through your private iCloud database so your Swoof activity can stay consistent across your devices
• User Preferences: App settings, pinned albums, language preferences, subscription status

1.2 Automatically Collected Information

• Device Information: Device type, OS version, unique identifiers, app version
• Usage Data: Features used, session statistics, app performance, crash reports
• Analytics Data: Anonymous usage statistics via Firebase Analytics

1.4 Subscription and Payment Information

• Processed by Apple through the App Store
• We use Adapty SDK to manage subscription status
• We do NOT collect or store your payment card information

2. How We Use Your Information

We use collected information to:

• Provide and maintain the App's core functionality
• Manage your subscription status
• Analyze usage patterns to improve user experience
• Identify and fix bugs and technical issues
• Develop new features based on user behavior
• Send important updates and respond to support requests

3. Photo Library Permission

Swoof requires Full Access to your Photos library to function. This permission is used exclusively to:

• Read your photos and videos so you can review them inside the app
• Move assets into albums you choose
• Send assets to the system "Recently Deleted" bin when you confirm a trash action
• Read burst identifiers and asset metadata to group duplicates and trips

You can revoke or change this permission at any time in iOS Settings → Privacy & Security → Photos → Swoof.

4. Third-Party Services

We use the following third-party services:

Firebase Analytics & Crashlytics (Google)

• Collects anonymous usage statistics and crash reports
• Privacy Policy

Adapty

• Manages subscription status and in-app purchases
• Privacy Policy

Apple App Store and Photos Framework

• Processes payments and subscriptions
• Provides the Photos, Vision, and CoreLocation APIs used for on-device processing
• Privacy Policy

5. Data Storage and Security

Local Storage and Private iCloud Sync

• Sorting history, trashed-photo buffer, settings, and precomputed recommendations are stored locally on your device via SwiftData
• Sorting events, session state, and pinned-album selections may be synchronized through Apple's CloudKit in your private iCloud database
• Photo and video files are not uploaded by Swoof; synchronized records use identifiers and sorting metadata needed to keep app state consistent
• You can remove local data by uninstalling the App. Private iCloud records remain subject to your iCloud account settings and Apple's retention controls

Security Measures

• Encryption of data in transit (HTTPS) for third-party services
• Secure storage practices
• Regular security assessments
• Limited access to personal information

6. Data Sharing

We do NOT sell your data.

We may share information only with:

• Service providers (Firebase, Adapty) who assist in operating the App
• Legal authorities when required by law
• Business partners in case of merger or acquisition (with notice)

7. Your Privacy Rights

You have the right to:

• Access your personal information
• Request correction of inaccurate data
• Request deletion of your data
• Opt-out of analytics tracking
• Withdraw consent for data processing

GDPR Rights (European Users)

• Right to data portability
• Right to restrict processing
• Right to object to processing
• Right to lodge a complaint with supervisory authority

CCPA Rights (California Users)

• Right to know what information is collected
• Right to opt-out of sale (we don't sell your data)
• Right to non-discrimination

8. Children's Privacy

The App is not intended for children under 13. We do not knowingly collect personal information from children. If you believe your child has provided us with information, please contact us immediately.

9. Data Retention

• Local Data: Stored on your device until you delete the App
• Analytics Data: Retained for 14–26 months (Firebase policy)
• Subscription Data: Retained as required for billing and legal compliance

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you by:

• Posting the new policy in the App
• Updating the "Last Updated" date
• Sending a notification for material changes